ANN ARBOR, Mich., Aug. 30 /PRNewswire/ -- The New Enterprise Forum (NEF) and the Ann Arbor IT Zone will hold a joint program, How to Evaluate the Sales Potential of Your "Big Idea," on Thursday, September 15, 2005 at SPARK Central, 330 East Liberty Street in downtown Ann Arbor. Following the panel, there will be two Showcase Presentations by Mindworks Learning and ElectroJet.

How to Evaluate the Sales Potential of Your "Big Idea" will highlight how entrepreneurship is about turning an idea into a real business that addresses customer concerns. Panelists Paula Rhoades, partner at Orabone Rhoades, LLC; Tom Kelly, president of Deligo; and Jason Burr, managing director of Arbor Partner; will discuss how to know if your idea will work and whether there are customers for your "solution." In addition, they will offer suggestions about evaluating your idea, assessing the marketplace and adjusting the initial concept to create a sound business.

In addition to the panel presentation, there will be two Showcase Presenters:

Terry Dunivin, founder and acting CEO of Mindworks Learning, a company commercializing its proven process for treating ADHD, dyslexia and other Process-based Learning Difficulties.

Kyle Schwulst, founder and CEO of ElectroJet, a company commercializing a fuel injection system designed for small engines to reduce emissions and improve performance.

Registration and networking begin at 5 p.m. with the program starting at 5:45 p.m. Free to NEF and IT Zone members, the cost is $20 for nonmembers and $5 for students. For more information or to register, please visit http://www.nef.bizserve.com/ or http://www.annarboritzone.org/ .

About NEF

The New Enterprise Forum (NEF) is the entrepreneurs' link to resources and is dedicated to helping entrepreneurs prosper and grow by providing connections to management expertise, joint venture partners, mentors, business services, capital and other resources. Monthly events provide networking opportunities, a Showcase Presentation of a product, service or company, a featured speaker or panel, and an open forum where attendees may introduce their business or service and seek help from other participants.

About the Ann Arbor IT Zone

Michigan's premier non-profit organization dedicated to the development of the state's information technology environment across multiple market sectors, the Ann Arbor IT Zone fosters and promotes the area's technology industry by offering services to established and new technology companies. Its educational events, Hi-Tech Tuesdays, Tech & the Law, and Boot Camp, help educate, retain and attract the diverse talent required to accelerate Ann Arbor and the surrounding region's leadership position in technology. For more information or to register online, visit http://www.annarboritzone.org/ or call 734-615-9310.

CONTACT: Jessica Annaloro of Eiler Communications, +1-734-761-3399, or
Jessica@EilerPR.com

Web site: http://www.nef.bizserve.com/
http://www.annarboritzone.org/

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