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The Skinny on Analytics

Breakthrough data analytics and business performance

Web 2.0 Magazine on Ulitzer

Information services businesses are grappling with an increasingly common problem that is all the more critical to them. The very business that they’re in – information delivery – has become harder and more expensive while the demand for it is growing on an exponential basis.

TransUnion is a case in point. This world leader in providing businesses and consumers with credit information services lets individuals monitor their credit and gain access to reports and credit scores. For businesses, TransUnion offers comprehensive data and advanced analytics that allow them to market financial services, including credit cards, to customers based on complex credit criteria, risk scores and decision levels.

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More Stories By Amir Nikaein

Publisher of Enterprise Technology Management (www.GlobalETM.com) an independent resource both in hard copy and online for enterprise executives. Amir has worked extensively with both agencies and enterprise clients in the European, North American and Asian markets, creating key partnerships with Gartner, Forrester and IDC as well as working closely with Citrix, SAP and IBM. He has spent the last decade in the global media and publishing industry developing, launching and selling some of the best-known titles and websites in the B2B market place and achieving long-term sustainable growth in every market served.

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