Incisive Media today announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker at the London SES Conference and Expo 2010.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organisations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association and is in great demand as a speaker at major industry conferences in the U.S. and Europe.

Now celebrating its 11^th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February 2010 at the Business Design Centre, Islington. Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, SES London will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO)). For more details, go to http://www.SearchEngineStrategies.com/london

Avinash will be focusing his keynote presentation on Web analytics, looking specifically at how to unlock the value of Web data to achieve long term success for your business online.

Mike Grehan, VP and Global Content Director, said:

“Web analytics is crucial to the success of any online marketing campaign. In addition to the dedicated sessions we have scheduled within the programme I am thrilled to welcome Avinash as a keynote speaker on this subject. As a thought leader, Avinash makes sense of what is often a frenetic discipline. This is a tremendous opportunity for delegates to hear from the world’s leading analytics evangelist.”

SES London is the leading UK event for education in online marketing and. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/