Click here to close now.

Welcome!

Microservices Journal Authors: Carmen Gonzalez, Liz McMillan, Yeshim Deniz, AppDynamics Blog, Plutora Blog

Related Topics: Microservices Journal

Microservices Journal: News Item

The Hollywood Reporter Taps Meebo to Increase Traffic

Meebo will enable visitors to The Hollywood Reporter to easily share links, photos, and commentary with their Facebook accounts

Meebo, the company that enables real-time social interactions announced that The Hollywood Reporter, a Nielsen Business Media property, will integrate the Meebo Bar into The Hollywood Reporter’s destination website, www.thr.com. Seth Sternberg, founder and CEO of Meebo, Alex Boyce, Online Director with Nielsen Business Media & Entertainment Group, and Nikki Hamedani, Senior Digital Marketing Manager with Nielsen Business Media & Entertainment Group, will demonstrate the new functionality at Meebo’s industry event tonight in San Francisco, CA.

Meebo will enable visitors to The Hollywood Reporter to easily share links, photos, and commentary with their Facebook and Yahoo! friends, Twitter followers, and email contacts, and to discuss the content via private instant messaging without leaving the THR.com platform. Media companies use the Meebo Bar to empower their audience and readers to curate content and send links to the people who are most important to them, and therefore drive new people to their sites. In the coming months, additional Nielsen Business Media properties, including Back Stage, MediaWeek, BrandWeek, and AdWeek, will also begin using the Meebo Bar in their online platforms.

The strategic alliance between Meebo and The Hollywood Reporter marks the release of the latest sharing enhancements since Meebo first introduced drag-and-drop posting of links for content sites in August 2009. Meebo’s platform now includes drag-and-drop headline, text, and link sharing to make posting links even easier for users and more effective as a traffic driver for partners. Beginning today, The Hollywood Reporter can also access new audiences by way of Yahoo! Updates in the Meebo Sharing Dock. When a user posts to Yahoo!, the content link will be sent to Yahoo! Updates in Yahoo! Mail, Yahoo! Messenger, and Yahoo.com. Meebo is also releasing enhanced Meebo Sharing APIs for deeper customization, as well as the Meebo Dashboard for tracking and analyzing the effectiveness of their social sharing campaigns in real time.

“Meebo connects The Hollywood Reporter audience directly to all their friends to enable sharing that is easier to discover and more intuitive for users,” said Seth Sternberg, founder and CEO, Meebo. “The result is audience growth for THR.com as its readers push more and more content links to their peer groups and followers. We’re excited to work with Nielsen Business Media – a smart and savvy organization poised to thrive in the age of new media.”

After adopting Meebo, sites can expect to double the number of links shared and posted by their users, which will have a material impact on traffic growth. The growth of links shared ranges from 15% for early-adopter technology media sites, to as high as 1500% for mainstream media companies and social networks. The continued growth of Meebo’s existing partners and the addition of new partners that have signed up to use Meebo has fueled a 120% increase for Meebo’s U.S. user base in the last 60 days alone. The company now reaches 34 million people in the U.S. on a monthly basis and 94 million globally – up from 15 million in the U.S. and 50 million globally in August, 2009.

In total over 100 leading online publishers are now live with Meebo across their sites as a persistent real-time communications and sharing feature. Meebo syndicates real-time communications and sharing to sites for easy integration as a “social layer” of their sites. The customizable drag-and-drop sharing capabilities are simple to implement and also function elegantly without any extra modifications. Most partners go live within 7 days.

“We’re extremely pleased that Meebo is integrating with Yahoo! Updates to provide The Hollywood Reporter and Meebo’s network of publisher partners with a social distribution channel via Yahoo!,” said Cody Simms, Senior Director of Product Management, Yahoo! Open Strategy. “Over the last year, we’ve been opening up Yahoo! in order to create more and more personally relevant experiences for our users and a massive audience platform for developers and publishers. Meebo’s network of 250 partners will now be able to engage and reach new readers across Yahoo!”

Partners receive revenue via integrated advertising sold by Meebo. Advertisers include AT&T, LG, Microsoft, Paramount, Procter & Gamble, T-Mobile, and Toyota. For more information about ways to work with Meebo, please visit business.meebo.com.

 

More Stories By Web 2.0 News Desk

The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

@MicroservicesExpo Stories
Announced separately, New Relic is joining the Cloud Foundry Foundation to continue the support of customers and partners investing in this leading PaaS. As a member, New Relic is contributing the New Relic tile, service broker and build pack with the goal of easing the development of applications on Cloud Foundry and enabling the success of these applications without dedicated monitoring infrastructure. Supporting Quotes "The proliferation of microservices and new technologies like Docker ha...
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, will cover the union between the two topics and why this is important. He will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He will end the session with some interesting case study examples.
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
While the DevOps movement and associated technologies have garnered much attention and fanfare, few have addressed the core issue - the hand off from development to operations. We tend to not acknowledge the importance of Release Management - a critical DevOps function. Release Management is the bridge between development and operations that needs to be strengthened with the right approach, tools, teams and processes. The white paper "How to set up an Effective Enterprise Release Management F...
I’m not going to explain the basics of microservices, as that’s that’s handled elsewhere. The pattern of using APIs, initially built to cross application boundaries within a single enterprise or organization, is now being leveraged within a single application architecture to deliver functionality. Microservices adoption is being driven by two forces: the need for agility and speed; and the re-composing of applications enabling experimentation and demands to support new delivery platforms such as...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
For those of us that have been practicing SOA for over a decade, it's surprising that there's so much interest in microservices. In fairness microservices don't look like the vendor play that was early SOA in the early noughties. But experienced SOA practitioners everywhere will be wondering if microservices is actually a good thing. You see microservices is basically an SOA pattern that inherits all the well-known SOA principles and adds characteristics that address the use of SOA for distribut...
Microservices are the result of decomposing applications. That may sound a lot like SOA, but SOA was based on an object-oriented (noun) premise; that is, services were built around an object - like a customer - with all the necessary operations (functions) that go along with it. SOA was also founded on a variety of standards (most of them coming out of OASIS) like SOAP, WSDL, XML and UDDI. Microservices have no standards (at least none deriving from a standards body or organization) and can be b...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
It's 2:15pm on a Friday, and I'm sitting in the keynote hall at PyCon 2013 fidgeting through a succession of lightning talks that have very little relevance to my life. Topics like "Python code coverage techniques" (ho-hum) and "Controlling Christmas lights with Python” (yawn - I wonder if there's anything new on Hacker News)...when Solomon Hykes takes the stage, unveils Docker, and the world shifts. If you haven't seen it yet, you should watch the video of Solomon's Pycon The Future of Linux C...
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, discussed how a user-centric Application Performance Management solution can help inspire your users with every applicati...
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today's databases are anything but agile - they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application an...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...