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Microservices Journal Authors: Carmen Gonzalez, Pat Romanski, Liz McMillan, Elizabeth White, Jason Bloomberg

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Rise Interactive Offers Custom Google Analytics Installation

Free Google Analytics program is one of the most widely used analytics tools worldwide

Rise Interactive, a full-service Internet marketing agency, now offers custom Google Analytics installation to its clients. Rise consultants administer the Google Analytics implementation, ensuring that the robust tool is enabled to function at its full capability.

The installation process includes identifying an Internet marketing campaign's unique key performance indicators (KPIs), translating the KPIs to actions one will perform on a Web site and configuring Google Analytics to ensure the customized campaign goals are set and properly tracked. The free Google Analytics program is one of the most widely used analytics tools worldwide.

"Having the necessary Analytics data is vital to ensuring our clients' success," says Jon Morris, Rise Interactive CEO. "Providing custom Google Analytics installation to our clients guarantees their conversion goals are correctly tracked and they are able to capture all of the relevant data to their campaign. This allows campaign administrators to easily extract actionable data and make informed decisions when optimizing for performance, therefore improving ROI."

Rise is also proud to announce Sean Roach, Director of Tech Services, was among the first several hundred people worldwide to receive the internationally recognized Google Analytics Individual Qualification (Google Analytics IQ). To attain this certification, Roach was required to take and pass an online exam, on which he scored a 99%.

Though Google Analytics is available to experts and non-experts alike, Google Analytics IQ ensures Web managers are experts in the implementation and administration of Google Analytics. Additionally, it guarantees managers are proficient in utilizing the analysis tools to ensure the program is used to its highest capabilities. Roach will provide insight on the installation and management for all Rise Interactive clients who use Google Analytics, directly impacting each campaign's performance.

About Rise Interactive

Rise Interactive, a Chicago Internet marketing agency, is focused on finding innovative ways to keep its clients ahead of the competition. Rise takes a direct marketing approach to the Internet, with the constant goal of generating new customers at the lowest acquisition cost possible. Its specialized services include search engine optimization (SEO), paid search, affiliate marketing, display advertising, e-mail marketing, social media, creative development, reputation management and training & advisory services. The Rise Interactive offices are staffed by Internet marketing consultants dedicated to researching and delivering solutions to a diverse clientele.

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