| By Search News Desk | Article Rating: |
|
| July 29, 2009 12:00 PM EDT | Reads: |
7,896 |
"Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides," sais Yahoo! CEO Carol Bartz, as Yahoo! and Microsoft today announced an agreement that the companies believe "will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry."
"This agreement comes with boatloads of value for Yahoo!, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development," Bartz added.
"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company," said Ballmer. "Success in search requires both innovation and scale. With our new Bing search platform, we've created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there's so much more that search could be. This agreement gives us the scale and resources to create the future of search."
"This deal fits the long-term strategic direction of Yahoo! to remain the world's leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal," said Roy Bostock, chairman, Yahoo! Inc. "This is a significant opportunity for us. Microsoft is an industry innovator in search and it is a great opportunity for us to focus our investments in other areas critical to our future."
In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.
Published July 29, 2009 Reads 7,896
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Search News Desk
SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.
- Big Data in Telecom: The Need for Analytics
- Patterns for Building High Performance Applications
- Microsoft Tries Hadoop on Azure
- Amazon to Fix Some Kindle Fire Problems
- What Motivates Open Standards in the Cloud?
- What to Expect in 2012: Cloud Computing and Open Source Software
- Will PaaS Finally Bring Open Source Love to the Enterprise?
- Ten Hot Trends in Cloud Data for 2012
- Oracle Disaster Recovery Site Hosted by Amazon Cloud
- Cross-Platform Mobile Website Development – a Tool Comparison
- Three Buzzwords That Every CIO Hears but One They Should Listen To
- Write Once Run Anywhere or Cross Platform Mobile Development Tools
- The Future of Cloud Computing: Industry Predictions for 2012
- Gartner Hype Cycle for Emerging Technologies 2011
- Book Excerpt: Introducing HTML5
- Adobe Sends Flex to the Apache Foundation
- Big Data in Telecom: The Need for Analytics
- Book Excerpt: Java Application Profiling Tips and Tricks
- i-Technology in 2012: Five Industry Predictions
- Patterns for Building High Performance Applications
- Microsoft Tries Hadoop on Azure
- The Next Web Architecture
- Cloud Computing: A Comparison of Computing Models
- Amazon to Fix Some Kindle Fire Problems
- The i-Technology Right Stuff
- The Top 150 Players in Cloud Computing
- Who Are The All-Time Heroes of i-Technology?
- Where Are RIA Technologies Headed in 2008?
- Get the Message
- ESB Myth Busters: 10 Enterprise Service Bus Myths Debunked
- i-Technology Viewpoint: Is Web 2.0 the Global SOA?
- i-Technology Viewpoint: Thinking Outside the VC Box
- i-Technology Viewpoint: When to Leave Your First IT Job
- SOA Web Services Edge Conference Coverage on SYS-CON.TV
- SYS-CON.TV's "SOA Web Services" and "Enterprise Open Source" Programs To Air in December
- Five Reasons Why Web 2.0 Matters




















