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Agile Computing: Article

Convert Your Site Visitors Into Paying Customers

Write a Great Sales Letter Site

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it.

The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with...

Headline
The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done.

So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to that person you’re writing to.

“Stain Glass Windows That Never Break”, “Hit Longer, Straighter Shots Guaranteed”, “Learn The Secrets Most Entrepreneurs Will Never Know About Marketing”

As in this last one, fear can be used very effectively in headlines as well. It’s best to combine it with a benefit though as this one does.

Sub Head
The sub headline or sub head should reiterate what the headline said. Just adding more to it.

Body
Now you’ve attracted your prospect in with a great benefit to them you need to get further inside their head. With
“Is this you? Is this you? Is this you? Would you like? Would you like? Would you like?”

You’re getting them to more and more say “Yes, that is me, this product must be exactly for me”.

You’re getting the hook further into their mouth. You want to develop and strong sense of this is me, mixed with fear of them staying the same without this product. They obviously have an issue now or they wouldn’t be looking at your product to fill a need in their life. You get them a little fearful and present yourself as a solution to that fear.

Call to Action
Now they want it. They must have it. So make it extremely clear how they can get it. Call this number to order now, click here to order now...whatever it is, make it extremely clear and easy for them to get your product.

You want a smooth transition and make it as easy as possible for them to get your product so make sure your shopping cart is easy to use and quick with many payment methods etc. The last thing you want is for someone to get all excited by your copy and then get extremely un-excited by your shopping cart and leave the site.

Here is a great example of a sales letter that is very successful Click here to see it Here's another great one that is actually quite short Click here to see it And here's a great one too Click here to see it

Test, Refine
Now don’t just write one sales page, write 2 and test them. Which one worked better? You need to test and refine what you’re doing constantly. If you’re getting a 1% buy rate with one headline and a 2% buy rate with another headline you would simply switch to that headline and make changes to and test the call to action, or the body copy. Make changes, test, make changes, test, make changes, test.

More Stories By Peter Crean

I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.

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